Our Mission

TO CHANGE THE DIALOGUE IN SPORT AND SPORTS CULTURE, TO ENCOURAGE SPEECH FROM YOUNG ATHLETES, TO ADDRESS THE URGENCY OF A MENTAL HEALTH CRISIS IN SPORT, BLATANTLY IGNORED, EVEN BY THE ONES AMONGST IT, AS THEY ARE UNCONSCIOUS, IN THE DEPTHS OF THE SYSTEM ITSELF. SO BETE NOIR IS FROM THE PERSPECTIVE OF A FAILED ATHLETE, AN DISMALLY FAILED ATHLETE, BUT SHE WAS GOOD, SHE HAD RAGE, BUT THE BETE NOIR INSIDE OF HER, REARED ITS HEAD, FURTHER THAN ANY NEXT START LINE SHE WAS ABLE TO STAND ON. AFTER ALL “ONLY THE GUY THAT ISN’T ROWING HAS TIME TO ROCK THE BOAT.”

THE BRAND AIMS TO SAVE THE NEXT GENERATION OF ATHLETES AND YOUNG PEOPLE, BUT WHO ARE WE TO SAVE ANYONE, WE JUST WANT TO PROVIDE AN OUTLET, YOU ARE NOT ALONE, AND WE ARE COMING TO HELP YOU.