Our Mission

BN exists to change the dialogue in sports culture.

Bete Noir Sport is here to disrupt the toxic dialogue in sports culture. We tackle the mental health crisis head-on, amplifying the voices of athletes and those drowned out by a system obsessed with stats and steeped in pain. One that removes the soul, the emotion and flare from the practice. 

Born from my own sprint as an elite athlete—fueled by rage, scarred by failure—we guide those who’ve faltered to reclaim their fire, identity, and freedom.